STEP Privacy Policy

Effective July 28, 2017:

Table of Contents:

  1. SCOPE AND APPLICATION:  What and who this Policy covers

  2. COLLECTION OF INFORMATION:  The sources of and methods by which we, our service providers and our advertisers collect information from and about you, including information about your interaction with the Website

  3. USE AND DISCLOSURE: How we use the information we collect from and about you, and who we might share it with and why.

  4. SECURITY: How we protect your information from loss or misuse

  5. USER ACCESS AND CONTROL: How you can access and control the information we maintain about you

  6. OTHER IMPORTANT INFORMATION: Other things you should know about this Policy and how we handle your information

  7. CONTACT US: How to contact us about this Policy


Utah Film Center (“us” or “we”) wants you to be familiar with how we collect, use and disclose information from and about you.  This Privacy Policy describes our practices in connection with information collected through this website in connection with our support of the documentary feature STEP (collectively, the “Website”).  By using the Website, you agree to the terms and conditions of this Privacy Policy.  

This Privacy Policy applies to all users, including both those who use the Website without being registered with or subscribing to the Website and those who have registered with us.  This Privacy Policy applies to our collection and use of your personal information (i.e., information that identifies a specific person, such as full name or email address).  It also describes generally Utah Film Center’s practices for handling non-personal information (for example, interests, demographics and services usage).  


We and our service providers collect the following information from and about you:  

Registration Information is the information you submit to register with us, for example, to become a member, receive a newsletter, or make a donation.  Registration Information may include, for example, name, email address, and postal address.  

Payment Information consists of the financial payment information you provide if you choose to make a donation or support Utah Film Center or one of our programs, for example, your credit card number or wire transfer information.

Public Information and Posts consist of comments or content that you post to the Website and the information about you that accompanies those posts or content, which may include a name, user name, comments, likes, status, profile information and picture.  Public Information and Posts are always public, which means they are available to everyone and may be displayed in search results on external search engines.   

Information from Social Media.  If you access or log-in to the Website through a social media service, the information we collect may also include your user ID and/or user name associated with that social media service, any information or content you have permitted the social media service to share with us, such as your profile picture, email address or friends lists, and any information you have made public in connection with that social media service.  When you access the Website through social media services, you are authorizing us to collect, store, and use such information and content in accordance with this Privacy Policy.

Activity Information.  When you access and interact with the Website, we and our service providers may collect certain information about those visits.  For example, in order to permit your connection to the Website, our servers receive and record information about your computer, device, and browser, including potentially your IP address, browser type, and other software or hardware information.  If you access the Website from a mobile or other device, we may collect a unique device identifier assigned to that device, geolocation data (including your precise location), or other transactional information for that device.  

Cookies and other tracking technologies (such as browser cookies, pixels, beacons, and Adobe Flash technology including cookies) are comprised of small bits of data.  The Website sends this data to your browser when you first request a web page and then store the data on your computer or other device so the website or app can access information when you make subsequent requests for pages from that service.  These technologies may also be used to collect and store information about your usage of the Website, such as pages you have visited, the video and other content you have viewed ,search queries you have run and advertisements you have seen.

Third parties that support the Website by [serving advertisements] or providing services, such as allowing you to share content or tracking aggregate Website usage statistics, may also use these technologies to collect similar information when you use the Website or third-party services.  These third parties may also use these technologies, along with Activity Information they collect, to recognize you across the devices you use, such as a mobile device and a laptop or other computer.   Utah Film Center does not control these third-party technologies and their use is governed by the privacy policies of third parties using such technologies.  For more information about third-party advertising networks and similar entities that use these technologies, including your choices with respect to them, see the section entitled “To deliver relevant advertisements,” below.

Most browsers are initially set to accept cookies, but you can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether.  Please consult the "Help" section of your browser for more information.  Users can manage the use of Flash technologies, with the Flash management tools available at Adobe’s website, see  Please note that by blocking any or all cookies you may not have access to certain features, content or personalization available through the Website.

Information from Other Sources.  We may supplement the information we collect with information from other sources, such as publicly available information from social media services, commercially available sources and information from our business partners.

Do Not Track Signals.  At this time we do not respond to browser ‘Do Not Track’ signals, as we await the work of interested stakeholders and others to develop standards for how such signals should be interpreted.


We use the information we collect from and about you to provide the Website and our related services and  programs to you, including: to measure and improve those services and features and to develop new ones; to improve your experience with us both online and off-line by delivering content you will find relevant and interesting, including advertising and marketing messages our communications; to allow you to comment on content, and participate in online programs; to provide you with customer support and to respond to inquiries. [In order to provide you with content and marketing that is more interesting and relevant to you, we may use the information from and about you to make inferences and predictions about your potential areas of interest.  When the information collected from or about you does not identify you as a specific person, we may use that information for any purpose or share it with third parties, to the extent permitted by applicable law.

We use the information we collect from and about you for these additional purposes:

To allow service providers to assist us in providing and managing the Website and our services.  The information we collect from and about you may be made available to certain third party service providers, such as payment processors, contractors, analytics and other measurement companies, consultants (for example to assist us in theater buy-out programs), agents or sponsors, who help us analyze and understand your use of the Website, and manage and/or provide the Website and related services.  

To allow social sharing functionality.  If you log in with or connect a social media service account with the Website, we may share your user name, picture, and likes, as well as your activities and comments with other Website users and with your friends associated with your social media service.  We may also share the same information with the social media service provider.  By logging in with a social media service, you are authorizing us to share information we collect from and about you with the social media service provider, other users and your friends and you understand that the social media service’s use of the shared information will be governed by the social media service’s privacy policy.  If you do not want your personal information shared in this way, please do not participate in social sharing on the Website.

To provide co-branded services and features.  We may offer co-branded services or features, such as support opportunities, screenings, educational programs or other promotions or events together with a third party (“Co-Branded Services”).  These Co-Branded Services may be hosted on or through the Website or on the third party’s service.  By virtue of these relationships, we may share the information you submit in connection with the Co-Branded Service with the third party.  The third party’s use of your information will be governed by the third party’s privacy policy.  Information (other than Payment Information) provided in connection with support of the documentary feature STEP will be shared with the film’s distributor Fox Searchlight Pictures, Inc. (“Searchlight”).  Searchlight’s privacy policy is available at  

To deliver relevant advertisements.  We and our service providers may use the information we collect from and about you to deliver relevant ads to you (on any of your devices).  As noted above, third-party advertising networks and advertisers may use cookies and similar technologies to collect and track information such as demographic information, inferred interests, aggregated information, and information the different devices you use and your activity on such devices, to assist them in delivering advertising that is more relevant to your interests.  To find out more about third-party advertising networks and similar entities that use these technologies, see  If you would like to opt-out of such ad networks’ and services’ advertising practices on the particular device on which you are accessing this policy, go to to opt-out in desktop and mobile web browsers.  You may download the AppChoices app at to opt-out in mobile apps.  

To contact you.  We may periodically send promotional materials or notifications related to the Website.  If you want to stop receiving promotional materials, you can follow the unsubscribe instructions at the bottom of each email.  There are certain service notification emails that you may not opt-out of such as notifications of changes to the Website or policies.  

To protect the rights of Utah Film Center and others.  There may be instances when we may use or disclose your information, including situations where we have a good faith belief that such use or disclosure is necessary in order to: (i) protect, enforce, or defend the legal rights, privacy, safety, or property of Utah Film Center, our employees, agents and contractors (including enforcement of our agreements); (ii) protect the safety, privacy, and security of users of the Website or members of the public; (iii) protect against fraud or for risk management purposes; (iv) comply with the law or legal process; or (v) respond to requests from public and government authorities. 


We use commercially reasonable administrative, technical, personnel and physical measures to safeguard information in its possession against loss, theft and unauthorized use, disclosure or modification.  However, no one can guarantee the complete safety of your information.  


If you would like to access, review, correct, update, suppress, or otherwise limit our use of your personal information you have previously provided directly to us, you may contact us.  Our contact information is in Section 7 below. In your request, please include your email address, name, address, and telephone number and specify clearly what information you would like to access, change, update, or suppress.  We will try to comply with your request as soon as reasonably practicable.

If you are under 18 and a registered user of the Company Services, you may ask us to remove content or information that you have posted to the Company Services by writing to  Please note that your request does not ensure complete or comprehensive removal of the content or information, as, for example, some of your content may have been reposted by another user.


Updates to Privacy Policy.  Utah Film Center may modify this Privacy Policy.  Please look at the Effective Date at the top of this Privacy Policy to see when this Privacy Policy was last revised.  Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy on the Website.  

Location of Data.  The Website is hosted in and managed from the United States.  If you are a user located outside the United States, you understand and consent to having any personal information processed in the United States.  United States data protection and other relevant laws may not be the same as those in your jurisdiction. This includes the use of cookies and other tracking technologies as described above.  In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in the United States may be entitled to access your personal information.  As a result, please read this Privacy Policy with care.

Linked Services.  The Website may be linked to sites operated by unaffiliated companies, and may carry advertisements or offer content, functionality, games, newsletters, contests or sweepstakes, or applications developed and maintained by unaffiliated companies.  Utah Film Center is not responsible for the privacy practices of unaffiliated companies, and once you leave the Website, you should check the applicable privacy policy of the other service.    

In addition, Utah Film Center is not responsible for the privacy or data security practices of other organizations, such as Facebook, Tumblr, Twitter, Apple, Google, Microsoft or any other social media platform provider, operating system provider, wireless service provider, or device manufacturer, including in connection with any information you disclose to other organizations through or in connection with the Website.

Data Retention.  We will retain your information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or allowed by law.  

Remember that even after you cancel your account, copies of some information from your account may remain viewable in some circumstances where, for example, you have shared information with social media or other services.  Because of the nature of caching technology, your account may not be instantly inaccessible to others.  We may also retain backup information related to your account on our servers for some time after cancelation for fraud detection or to comply with applicable law or our internal security policies.  It is not always possible to completely remove or delete all of your information due to technical constraints, contractual, financial or legal requirements.

Sensitive Information.  We ask that you not send us, and you not disclose, any sensitive personal information (such as social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, criminal background or trade union membership) on or through the Website or otherwise.


If you have questions about this Privacy Policy, please contact us at:

Mail:   50 West Broadway Suite 1125, Salt Lake City, UT 84101

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